Today more than ever consumers (even B2B ones) want egypt phone number library to know how each company is committed to making a positive contribution to the world , working on its corporate social responsibility. The public expects increasingly higher standards, especially around social, environmental or governance issues.
Buyers and investors are driven to make decisions based on these elements, and it is therefore essential to clearly define your “brand purpose”, through clear and coherent declarations of intent , which are also reflected in your communications, both online and offline.
Using an omnichannel approach
The unbreakable bond between your online presence and your offline roots. Clarify and promote will have to be among the crucial points for marketing in 2023. The omnichannel approach is becoming increasingly essential and you will have to invest budget and resources also in harmonizing promotional activities on the different channels you use to address your target audience. By exploiting all your touchpoints, digital and otherwise, you will be able to offer a continuous and fluid experience to . Clarify and promote B2B contacts, which never generates confusion in the potential buyer, whatever channel they choose to get in touch with your team.
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Involving the customer in the post-sales phases
In the B2B sector, it is essential to invest in post-sale maldivian lads Customer. Engagement, i.e. in those activities that can develop long-term relationships with buyers. Clarify and promote build their loyalty and create valuable relationships with them. According to Forrester research, 34% of managers who deal with post-sale customer engagement . Clarify and promote – within high-growth companies – intend to increase investments in this activity by 10%.