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Portrait of GiveMeTap Founder, Edwin Broni-Mensah

Edwin took a risk to launch his ecuador phone number library business—and it Portrait of GiveMeTap paid off. GiveMeTap
? Recommended read: Edwin’s company, GiveMeTap, produces reusable water bottles—and an app that tells you where to refill them—donating a portion of profits to clean water projects. To date, the company has provided clean water to over 50,000 people in Africa. Read Edwin’s story.

The Trailblazer
Illustration of The Founder’s Zodiac sign, The TrailblazerTop entrepreneur characteristic: Passion

Other strengths: Versatility, decisiveness, creativity

Skills to develop: Discipline

Trailblazer, you lead with your heart. Your success in business is often a result of your authenticity. Others rally around your cause or buy your product because they believe in what you’re selling. Your business is truly an extension of you. You pursue ideas that make your heart skip—and that means you stay motivated, even through the bumps.

Make passion work for you

Tell your story! In many cases, when people unusual christmas traditions choose one seemingly identical lipstick, white t-shirt, or candle over another, they aren’t just picking at random. They’re making a deliberate decision to support that brand. It may be because of price or availability, but often it’s the values, mission, and story of a brand that make it stand out.

When people support you, they aren’t buying afb directory just your product, they’re buying what you do—and why you do it.

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