For successful sales and long-term relationships How to find out with customers, it is important to understand their real needs and pain points. Correctly identifying these aspects allows you to create products and services that perfectly match the expectations of your target audience. In this article, you will learn about classic customer research methods, such as surveys and interviews, as well as innovative ways to analyze data, such as frequency analysis with Process Mining. This will help you gain a deeper understanding of customer behavior and identify hidden trends to improve the effectiveness of marketing and sales.
Knowing your leads’ pain points is the key to sales
Customer pain points are the problems or obstacles How to find out they face in their business or personal life that prevent them from achieving their goals. Understanding what these mobile database difficulties are helps a company offer the most appropriate solution and build long-term relationships.
Often, customers do not express their problems directly, but behind any objection or question there is a deep need. By recognizing true pain points, a business can offer not just a product, but a solution that maximally meets the customer’s needs. This creates conditions for trust and the customer’s willingness to cooperate.
Surveys and questionnaires
One of the most common methods of collecting customer information. They allow you to get structured data directly from customers. Surveys can be short and focused on one problem, or more in-depth. Covering different aspects of interaction with a product or service. This method is easy to implement, but the low participation rate. And the users watch videos with sound possibility of biased responses, when the client does not answer completely sincerely or tries to please the company, reduce the reliability of the data obtained.
Customer Feedback Analysis
Reviews that customers leave on various platforms or in NPS surveys are valuable sources of information about problems and pain points. They provide an opportunity to see how customers usa b2b list interact with a product or service and what points cause them difficulties or dissatisfaction. This method is good because it allows you to analyze not only the positive aspects of the product, but also learn about shortcomings, about those places where the problem remains unresolved. The disadvantages of this approach are that the data can be distorted by random or unfounded reviews, as well as a small number of customers who are willing to leave feedback in this format.