The first step in creating a flawless omnichannel retail strategy lies in figuring out which platforms, mediums, and devices your customers use on a daily basis. That includes where they like to shop, where they hang out, and what experiences motivate their daily lives.
If you know that none of your
customers use eBay, there’s no point in wasting your budget on it. So don’t guess. Analyze, instead.
channels for your business is by looking at the Acquisition reports inside Google Analytics. There, you can see which specific places are driving people to your site, meaning you can see how customers are discovering your business.
If you want to go a step further, you can run different attribution email data reports in your Multi-Channel Funnels section to see the typical “funnel paths” (or steps) people take prior to converting.
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Looking at the entire conversion path like this helps you properly identify marketing attribution, or which channels and campaigns deserve proper “credit” for driving the sale (as opposed to just looking at the final site that sent a customer).
Shopify Plus users can add the Attribution Connector to seo actions and strategies therefore aim at a very specific goal side-step this manual labor. It will provide similar graphs, charts, and analysis, pulling in cost data from betting email list your advertising channels and then comparing that cost with individual customer activity.