Audiences makes it easy to identify churning HVCs, push segmented No developer lists to your marketing platforms, and test some marketing strategies, such as:
Creating re-engagement campaigns in email and ads platforms to motivate customers to buy again to prevent churn
Push these customers to your Marketing channels like Facebook and create Lookalike audiences off of them to acquire new customers that have a high
Developing a campaign to motivate HVCs to leave product reviews
Bonus: Is Daasity Audiences No developer
ACustomer Data Platform or “Reverse ELT”?
If you’re familiar with customer data platforms (CDPs), you may be wondering if Daasity Audiences is the same thing, as we are pushing customer data to other places.
In short, yes and no.
Daasity is the only platform to combine a full eCommerce analytics offering with the deep customer segmentation and data outflow functionality that customer data platforms offer.
A customer data platform is a tool that collects and aggregates customer data to build detailed customer databases containing profiles for individual customers. Customer data platforms also help marketers create customer segments and push those segments to marketing platforms. However, customer data platforms often are extremely costly ($100k/yr) and time-consuming (3-12 months) to implement.
A key benefit of Daasity Audiences is that to learn as much as you can about your customers and provide them with the best experiences possible, you need more than telegram data a database of customer data and basic customer segments.
You need a way to analyze that data to identify the right combination of customer data to create segments, and you need a way to analyze what channels and campaigns are working and what are not.
Finally, a quick note about
reverse ELT (extract, load, transform) tools. While Da target analysis: why it’s essential for your business asity Audiences does pull data from your database and transform it, Audiences is far more us agent email list er-friendly for marketing teams to use than a reverse ELT tool, which requires you to manually manage your data warehouse or the code to send data to your marketing platforms. skills needed here.