May holidays are the time for barbecues, outdoor recreation… and email newsletters. They can successfully highlight your offer against the the May holidays background of others – or drown among them. How to make sure that your letter does not get lost buy phone number list and really hooks readers? Here are some ideas with examples that will inspire an interesting May campaign.
Help customers with one thing
Try narrowing down the hackneyed topic of picnic products by focusing on some aspect of it. It will be less banal. This way you will be able to offer your clients something specific and really necessary.
It’s even better to add some usefulness the May holidays to how to do good seo on google? building authority the letter. For example, we dedicated a letter from Pyaterochka Delivery to refreshing drinks and included recipes in it.
Remember that May holidays are not just about barbecue
Even if your product is not directly related to the upcoming holidays, you can still use the news hook. Find an interesting connection with your product or service, and thematic mailing will be appropriate.
Set up an email newsletter for an online store: letters bring repeat orders
An example of this approach is a letter the May holidays for the mobile number list electronics store Wishmaster. Gadgets are not the most obvious association with picnics, but we were able to connect them and give readers something new.
Focus on your audience
Consider the interests of your subscribers: surely not everyone is preoccupied with sitting around the barbecue during the May holidays. Thus, the educational platform “The Right Hemisphere of the Introvert” shared with readers advice on how to properly relax during the May holidays — it seems simple, but such letters arouse interest and hold attention.
This is a good example of how you can use a news hook to convey brand values . For Introvert, these are care for mental health, expertise, and understanding of their audience.
The newsletter also contains cute illustrations from neural networks.