Selgros hypermarket came to us with a request for AMP emails in mid-autumn. The brand has fully configured email marketing, and its team Selgros 13.6 Million Rubles decided to c level executive list refresh the newsletter: add interactivity and move away from the standard structure and design.
The client chose a new format to promote their own brand
They suggested that gamification in the newsletter would help to better convey information and encourage users to buy.
The hypothesis was confirme: Selgros received paid traffic service cost a multiple increase in revenue from the email channel. I’ll tell you how we Selgros 13.6 Million Rubles manage to achieve this. Spoiler: AMP was not needed in the end.
Technical audit
Any work on AMP letters begins with a technical audit: you need to get permission from mailers to send such letters, and for this, the mailing mobile number list must meet a number of criteria. By the way, we have detailed instructions on this .
Usually, this is the stage that takes the most time
The Selgros project was no exception. Getting Selgros 13.6 Million Rubles access, checking domains, explaining to the client’s technical team what needs to be checke on their side – all this took a month and a half.
And it turned out that the company’s technical infrastructure did not allow for the changes needed to obtain permission.
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