Customer obsession starts with understanding your customers’ pain points and their goals. Build detailed customer personas that go beyond demographics to include challenges, interests, and objectives. From there you can automate account-based research within Sales Cloud, using built-in AI that pulls in relevant data from the web. You can also ask your sales support people to research industry trends that will help your sales team understand the challenges their customers face.
Don’t stop there though
communicate directly with potential and current customers. Ask for feedback and have prospects and customers take pulse surveys to uncover what’s most important to them. What do they need? What do they want? How can you help them? Train your sales professionals to think of themselves as problem-solvers. Ask them to consider how they america phone number list can help your customers achieve great outcomes, even if their efforts won’t result in an immediate sale. Putting your customers’ best interests first demonstrates your commitment to their success and helps build a long-term relationship.
Also, learn each customer’s preferred form of communication and meet them where they are. That can be as simple as asking, but looking at a customer’s data profile can yield hints too, especially communication trends.
Example Williams-Sonoma
Inc. houses nine total brands, each with its own audience. Because what is a customer-obsessed culture those audiences are so diverse, they have done extensive research on each one and compiled a holistic view of every customer. They then segment audiences so they can deliver timely, relevant messages. In fact, the company sends millions of personalized emails to its global customer base every day.
Truly customer-obsessed organizations constantly listen to their bfb directory customers, and they don’t stop there. They also follow up on feedback and follow through with related solutions.