As I said above, marketing depends on its audience. While B2B and B2C marketing vary, not every piece of B2B marketing material is alike, either.
In this section, I’ll cover various B2B marketing strategies you can implement to reach your specific business audience.
Some of these strategies are preparatory, such as identifying your audience, while others are ready to be executed, such as creating a B2B website.
1. Understand the B2B buyer’s journey.
Before we dive into actual strategies you can implement, you need to understand the B2B buyer’s journey.
This information will help you create and implement marketing strategies that meet prospects at every stage of their purchase process.
Because of the higher price point of B2B products, B2B sales cycles tend to be a lot longer than B2C cycles.
Nurturing these prospects via marketing belgium telegram data takes a similarly long time, too. That means you must use specific tactics at every stage to drive them toward a purchase decision or a demo request.
In other words: B2B marketing is not as easy as setting up ads on Instagram and hoping for clicks. (I wish! That can work, however, in conjunction with other strategies.)
The B2B buyer’s journey is divided into three stages:
- Awareness Stage. The prospect has become aware of a problem and begins educating themselves.
- Consideration Stage. The prospect researches solutions for their new problem.
- Decision Stage. The prospect is ready to make a purchase or formally begin a buying process.
After understanding the buyer’s journey, take this opportunity to create a customer journey map for your company — or, if you’re a new marketer at a B2B company, ask for one for reference.
A customer journey map is a customized version of the buyer’s journey that shows how your brand interacts with prospects during each phase.
With that information, you can understand which marketing strategies, such as content marketing, will be most effective at each stage.
Pro tip: If you’re working on strategies for marketing your B2B product, use our Ultimate Product Marketing Kit to build your comprehensive plan.
2. Identify your target market and target audience.
Now that you have a strong understanding factors to consider when choosing a color scheme of the buyer’s journey, it’s time to begin understanding who you’re marketing to specifically.
Who is taking the buyer’s journey and purchasing your products? You get to decide. But it all begins by identifying who they are.
First up, define your target canada cell numbers market. For B2B companies, I recommend first identifying your target companies with firmographic data such as:
- Company size (i.e., small, medium, or enterprise).
- Company region or location (i.e., North America, South America, Africa, or specific countries and regions).
- Company industry (i.e., healthcare, fintech, or SaaS).
- Number of employees.
- Revenue.
Then, define your target audience — that is, the specific human prospect who is looking for your brand’s products or services. Remember, you’re not marketing to other companies. You’re marketing to people who work at that company.