How much content should you include on a landing page?
The length of landing page content is always a matter of debate. Some professionals prioritize the quality and value […]
Digital Marketing
Digital Marketing
What is Trigger Marketing and when can we apply it?
A constant challenge for all those who work with communication and marketing is not only to reach the audience,
Digital Marketing
Marketing automation, the key ingredient to improve engagement
There is one thing that all users have in common: their needs are unique and particular. Hence the need
Digital Marketing
Tips for segmenting your email database
Database segmentation tricks are the secret weapon of many marketing managers who work every day to optimize their email
Digital Marketing
8 habits you should incorporate to generate effective landing pages
Having an optimized and highly targeted landing page improves your conversion rate. But not all landing pages work the
Digital Marketing
6 tools to launch SMS Marketing campaigns
Sending SMS messages seemed to be over with the arrival of WhatsApp. However, nothing could be further from the
Digital Marketing
Email marketing to create your brand image
It’s nothing new that email marketing is a necessary channel for creating a brand image. The problem is that
Digital Marketing
Examples and strategies for e-commerce newsletters
Ecommerce newsletters can take multiple forms and formats, and each variation has a clear purpose: to connect with subscribers,
Digital Marketing
How to choose a marketing automation platform that grows with your business
Would you know how to choose a marketing automation platform that meets your brand’s needs? In most companies, resources
Digital Marketing
What is kinetic email?
Just because kinetic emails have been talked about lately doesn’t mean they’re a new resource. Although all the trends
Digital Marketing
How to choose the ideal layout for your emails
How to choose an email layout that achieves the desired effect on users is a topic that still causes
Digital Marketing
Convert visitors into customers with personalized emails
How to use personalized emails to attract visitors, convert them into customers, and also retain and build loyalty is