B2B content strategies for each stage of the sales funnel
The journey to purchase that every person experiences is not linear: it is filled with research, evaluation, and in many […]
Lead generation
Lead generation
Lead generation
Advanced lead scoring techniques in B2B to optimize conversion
Have you ever wondered how to prioritize among a myriad of prospects without leaving valuable opportunities behind? In B2B marketing, sales
Lead generation
Optimizing the SaaS sales pipeline
The sales pipeline is the heart of the business operation within Software as a Service (SaaS). But why? Imagine you
Lead generation
Conversational marketing in B2B: interact better with your leads
Imagine a potential customer who comes to your website looking for answers about your product or service, but can’t easily
Lead generation
Customer onboarding in SaaS: first impressions that build loyalty
In the world of SaaS (Software as a Service), first impressions are everything. A customer who has just purchased a solution
Lead generation
Proforma invoice as a comprehensive preliminary document in trade
A proforma invoice is an invoice that is sent to the buyer before the completion of the delivery of goods
Lead generation
The Language of Leadership: The Art of Inspiring and Persuading
Discover the art of leading through language. Conquer brains, connect emotions and turn ideas into actions. This article reveals the
Lead generation
Integration and welcome plan for new employees in the company
After completing the recruitment and selection process, the company must implement an induction program to welcome the new employee and
Lead generation
Event dissemination: Everything you need to know
If you want to organize an event and feel that there are too many factors and elements to take into
Lead generation
How to get sponsors for your event. Practical guide
If you’re looking for sponsors for your event without a map, it can be difficult to know where to start.
Lead generation
Brand archetype: How to emotionally connect with your target audience
Brand personality archetypes are universal patterns of behavior that help companies connect emotionally with their audience and differentiate themselves from their competition.
Lead generation
How to make a corporate podcast and upload it to Spotify or Apple Podcast
Would you like podcasts to be part of your business strategy? We show you the main keys and tips that