In Digital Marketing, data can mean the difference between the success and failure of your company’s communication planning.
This concept has become more important than ever, as many companies still base their decisions on preconceived ideas about what works and how to best approach their target audience.

This method may have worked very

Well up until now – after all, it took years of cultivating this audience, building a brand, improving a product and pouring your heart and soul into a company.
The problem is that, in times of digital transformation , heart and soul are unfortunately no longer enough for a successful operation. And many companies still don’t understand why.
That’s why this article, with some points of view that can show you and your company the importance of data in Digital Marketing, can be of great help – find out more below.

Change for the sake of change doesn’t solve anything

If your website isn’t generating results, is it time to scrap it and create a new one? Not necessarily.
It’s important to keep in mind that no italy telegram data matter how many transitions the market has undergone in recent years, change for the sake of change won’t solve anything.
It must be done based on data , which will generate strategic and measurable recommendations.
Why? Because data is not an opinion, but a fact. Data tells a story – and knowing how to read it and react accordingly is what determines the happy ending.

5 points of attention regarding data in Digital Marketing

The advantage of making decisions based create an impressive vlog today on facts is that your company can truly understand what the public’s pain points are and offer targeted solutions.
That’s why we’ve put together a checklist with five advantages that your company gets when it measures data on a daily basis:

1) Know exactly which action generated results – and calculate its ROI

Know which effort led to which results, calculate sad life box the real return on investment , understand why leads visit a page.
This way, you will know exactly where to invest your budget, time and energy to achieve the desired result.

2) Gain quick reaction power

The issue here is conversion rate optimization .
Often, ideas that seem great don’t generate results – and persisting in them can create an irreparable problem for your organization.
The marketing universe changes all the time. And if your company doesn’t incorporate a more scientific analysis, a competitor using this approach can certainly get ahead of you and take a slice of your market for their pocket.

3) More security for your decisions

You may understand a lot about your business, its benefits, its prices, and even its competitors. But do you really know your potential customers?
In this regard, data is unbeatable: with a brief analysis of your Analytics, you can get a feel for your audience, see what is working and what needs improvement.
Combine this with a good process for building buyer personas , and your company will already be halfway to conversions.

4) The right boost for your strategies

Understanding data is just as important as tracking it – and working with a wide range of KPIs can have the opposite effect.
Many companies make the mistake of setting a high number of KPIs to monitor – and before you know it, the team has spent the whole day analyzing them and produced nothing.
The ideal is to stick to between four and six KPIs: that way you get the full picture, but you don’t spend all your energy and time analyzing them instead of focusing on actions.