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Internationalization line 21-27: what is it and how to exploit it?
With dgr 7202 of 24 october 2022. The lombardy region activated the “ internationalization line 21 – 27. Projects for competitiveness on foreign markets ”. An interesting initiative to support lombard smes and their development plans on foreign markets. The call was created with the aim of supporting the internationalization of companies and promoting their competitiveness. Enhancing made in italy and its supply chains also on global scenarios.
If you are planning to start or strengthen your business presence on foreign markets . The new support project is what you need. We want to open the year by telling you the details of the incentive. Which we find perfectly in line with the spirit that is essential to face the period of uncertainty that entrepreneurs are having to manage today.
A total financial endowment of 7.050 million euros. Which can be increased up to 15 million. Is undoubtedly a stimulating program: let’s understand together what the internationalization line 21-27 is and how it works exactly .
The scenario
Doing business means. More and more often. Facing every challenge with courage and proactivity . Understanding how to concretely turn it into an opportunity. Italian smes have always been synonymous with passion and the desire to build something solid. Despite the storms. A far-sighted attitude. Capable of making every effort a real investment in the future.
The current context is undeniably characterized by great uncertainties and makes the linea internazionalizzazione 21-27 financing project more attractive than ever. Aimed at those lombard companies that. Looking beyond the contingent difficulties . Wish to open up to new horizons.
Geopolitical conflicts. Increased energy costs. The scarcity of raw materials and the contraction of several foreign markets have made life for italian companies decidedly complex. Underlining the need to multiply and diversify business opportunities . In fact. The only smart way to deal with crises is to open up to new solutions. Countering instability and preparing to face new obstacles: recent years have amply demonstrated that. In the midst of hurricanes. Only those who innovate. Broaden their point of view and invest in tomorrow survive.
The call from the lombardy region promotes precisely this approach. Financing entrepreneurs who create and apply structured development programs.
What does the internationalization line 21-27 finance?
All projects by smes based in lombardy are eligible for the call . Which aim to expand the brand’s presence in new markets. Drawing in particular on the advantages of digitalisation and the implementation of new technologies and evolutionary models.
If we take a look at the call. We find that the fundable programs can include:
The promotion of networking. Promotion and e-commerce services and models. Which use digital technologies to develop and consolidate their positioning on the international market
Participation in international trade fairs. In italy. Abroad or virtual
Facilitating exports. Digital transition and business communication and promotion plans on foreign markets
For example. The following expenses are eligible:
Participation in international events in italy or abroad. As well as related events
The creation of showrooms. Exhibition spaces and shop windows in italy and/or abroad for the promotion of the brand on international markets
Communication and advertising campaigns related to the global expansion plan
Expenses for the development and/or adaptation of websites or relating to access to
Cross-border platforms (in the b2b or b2c sector). Aimed at improving positioning on target markets or aimed at offering the company’s products or services online.