Do you know what a Facebook conversion pixel is? This JavaScript code is installed on a page and generates data that improves user conversions.

Facebook is one of the most accessed social networks in the world and the company’s revenue continues to grow. In this positive scenario, it is important for companies to know how to extract results from these opportunities and the Facebook conversion pixel is one of them.

Pixels are widely used tools in digital marketing and help track user interactions. They are small pieces of code that improve the user experience and bring them closer to conversion.

If you are interested in the topic and want to understand how to use it in your business, continue reading this content.

What is a conversion pixel?

The conversion pixel is not exclusive to Facebook. There are pixels from various platforms and all types, but their purpose is similar: to generate user data so that companies can better understand their visitors and create more assertive campaigns for them.

How does it work?

Pixels can be inserted honduras phone number list into website pages, thank you pages, e-commerce sites and landing pages, for example. In practical terms, you can create a pixel through the Facebook ads manager and add it to your purchase page.

Every time a user arrives at this page via a Facebook ad, the pixel triggers a server that records the visitor’s actions.

In other words, the pixel simply tracks the user’s steps and indicates the path followed by them. This is how companies can send personalized emails choose the best digital marketing to visitors mentioning products added to the cart or purchases that were not completed. You have certainly come across this situation before and it was only possible with the help of the conversion pixel.

Therefore, the main purpose of the pixel is to integrate the consumer experience with the content displayed on websites and social networks. For the brand, it provides more accurate information about the type of offer desired by the public, which campaigns generate the best results and how the persona behaves with each type of ad or interaction.

Why use this type of strategy?

The Facebook conversion china business directory pixel should be part of your strategies. After all, it is an important tool for analyzing and measuring the effectiveness of campaigns on the network.

The pixel shows who clicked on the link and what the user did after that.

This information is essential to understanding the persona’s journey through the sales funnel. See other reasons to use the pixel.

• Find new customers;
• make sure ads are being shown to the right audience;
• generate more sales;
• measure Return on Investment (ROI) of ads;
• create more assertive strategies;
• reduce Cost Per Click (CPC);
• improve the user experience on your website;
• generate more qualified leads.

How to use the conversion pixel?

The conversion pixel is the channel between your Facebook ad account and your website.  In addition, each ad account has 1 pixel linked to it, that is, the base pixel is unique and exclusive, and it is possible to vary the events linked to it.

The Facebook conversion pixel consists of two main elements, the pixel base code and the event code. The first option is what connects the Facebook pixel to your website domain, the second is a configuration of events and parameters.

See available event options.

• Add payment details;
• complete registration;
• get in touch;
• Add to Cart;
• customize product;
• donate;
• find location;
• add to wishlist;
• start checkout;
• register;
• buy;
• schedule;
• search;
• start evaluation period;
• submit application;
• to sign;
• view content.

How to analyze the results?

Once you install the pixel, the conversions you track will appear in your Facebook analytics dashboard.