Interactive elements are a great way to increase into a game engagement. Quizzes, tests, games — all of this will help you not only stand out from regular phone number library emails, but also be remembered by your customers.
You can gamify your newsletter using AMP technology into a game or interactive web versions, as we did
With Selgros for the New Year
But it’s not necessary! A regular HTML letter can also be game-like — for example, using GIF animation.
An example is a mailing for METRO. For it, we analyzing local competitiveness came up with a test: the gif quickly changes pictures, the user takes a screenshot and finds out what kind of shashlik maker he is. It turned out to be a simple but effective way to engage the audience in interaction.
Let’s sum it up
To summarize, here are some tips for preparing email into a game newsletters for the May holidays:
- Think about the purpose of the mailing . What results should the letter bring? Increase sales ? Increase engagement? The choice of tone, style and content depends on the task.
- Segment your audience . Offer relevant products and services to different groups of subscribers.
- Add some originality . Creative text, relevant mobile number list jokes and positive scenarios are liked by the audience. Try to find an unexpected angle for the news item.
Think about the design
Use high-quality images and animation , after all, May is a holiday of color.
Test! Before sending, test your newsletter in different email clients. This should always be done, and don’t let the atmosphere of the upcoming holidays lull your vigilance.
Try to imagine yourself in your audience’s shoes during the May holidays: in what situation will your product be useful to them? What will motivate them to buy it? You can use a predictable and unpredictable context, add humor if your Tone of Voice allows it . The May holidays are a great opportunity to show creativity and experiment into a game with email marketing. Don’t be afraid to deviate from standard templates.