A unsubscribe pageThe unsubscribe page is the last opportunity for the brand to leave a good memory in the users’ minds. There are various reasons why a user may have decided to unsubscribe from the company’s newsletter. From being overwhelmed with irrelevant information, repetitive content or a change of interest.
Although many of these reasons depend directly on the brand, it can still take one last action with the unsubscribe page. The brand can understand this unsubscribe as an opportunity to improve and optimize the database, for example. Always with the option of improving results.
TABLE OF CONTENTS
Why users unsubscribe
The need for a farewell
How to say goodbye on an unsubscribe page
1.- Facilitate the discharge
2.- Talk less
3.- Connect with other channels
4.- Reasons for netherlands telegram phone number list the discharge
5.- Responsive design
6.- Take care of the language
7.- Opportunity to differentiate yourself
Why users unsubscribe
unsubscribe pageMany of the factors that push users to unsubscribe are Keys to creating due to the company’s bad actions. However, brands should not view unsubscribing as a failure, but rather as an opportunity.
In fact, a reduction in the database
A can help brands improve, optimize and save. In fact, it is an opportunity to get rid of users with whom they do not achieve results.
In 2016 MarketingSherpa conducted a study among American the plan to successfully raise the prices of your services adults on the reasons for unsubscribing from a newsletter, and the top reasons were:
Too many emails.
Emails that are not relevant.
No content, beyond the sale.
Emails focused on the needs of the company and not the user.
Emails that are not mobile-friendly.
Most of these factors depend directly on the brand. Therefore, brands should bz lists review recent emails to check if they truly provide value to the user.