Learn the best practices More and more companies are investing in lead conversion tactics for blogs . This is because they are a fundamental part of any good inbound marketing strategy. And they can even generate business.
The rule is easy to understand: when your company regularly publishes relevant content, your audience will find it.
In fact, companies that work on
Their blogs generate 55% more visitors to their website, 97% more inbound links and 434% more pages indexed in search engines .
Learn the best practices And that’s how the buying journey towards conversion begins!
That’s why we’ve prepared this article with some good practices that will help transform your company’s blog into a powerful lead conversion tool. Check it out below – and happy business!
1) Make sure your blog generates
The content your potential customer is looking for
With the popularization of inbound israel telegram data marketing in the corporate scenario, more and more companies have been adopting blogs as a strategy – and even as a sales tool.
All of this only to be left aside some time later. Why? Usually because they often don’t really understand what its real function is.
Your company’s goal is to convert
Blog readers into leads. But what does the importance of creating an impactful vlog your blog offer to ensure this type of result?
Knowing your potential client is essential in this part: Learn the best practices knowing what they are looking for is what will ensure that your efforts are successful.
Remember: your audience is looking for a specific topic. If they don’t find it on your blog, they’ll move on to the next one – which could be a competitor’s.
Keep this in mind to ensure good lead conversion rates for blogs – and for your business.
2) Work with a well-structured editorial calendar
Once you understand the type of content sad life box your audience wants , prepare an editorial calendar – aligned with your goals for the period.
This way, you are prepared to guarantee production according to seasonal dates, launches and strategic sales periods, in addition to guaranteeing frequency.
In fact, this is an important question: the frequency with which you update your blog is very important.
Once a week, twice a month, every day – set a pace
That suits your team’s demands and adjust as needed.
3) The name of your blog is already a great marketing action
Many companies fall into the trap of simply calling their blogs… blogs.
Ideally, it should not only have a memorable name, but one that is also self-explanatory.
This helps your audience find you and know exactly what to expect from you in terms of content and solutions.
4) Add an email subscription field
This is an effective tip for lead conversion : it’s time to collect data and take the process to a new level.
Providing a way for people to receive articles is the first step. So, if they like the content your company produces, it’s important to offer an easy way for them to access it – and to continue to keep in touch with them.
This way, you increase the chances of your company being the first to be remembered when these leads are ready to buy your product or service.
5) Always include a Call-to-Action (CTA)
Your potential lead has reached the end of your article – what do you want them to do from there?
This is where call-to-actions come in : suggest that they request a demo, download content, share the article, follow your company’s social networks, among others.