Marketing and Sales, put an end to this war
Understand the differences between the duties of the marketing and sales sectors and see how teams should help each other to increase revenue!
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Marketing and sales need to work together to achieve the company’s goals. However, when goals and responsibilities are not clearly defined, it is common for these areas to go to war.
When we talk about increasing revenue, we immediately think of the sales sector, and when we talk about brand positioning and digital strategies, we immediately think of the digital marketing area . But who should be responsible for improving customer relationships, making conversions, and facilitating the purchasing journey? If you answered both, you’re right!
The big problem is that these responsibilities get mixed up and are sometimes not well defined. Therefore, it is common for professionals from both teams to disagree. With this in mind, we have put together some information and tips in this content to improve the relationship between marketing and sales teams. Check it out.
What are the main problems between the marketing and sales sectors?
When sales decrease or the number of qualified contacts drops, it is common for departments to blame each other. Among the main problems pointed out by the sales department to the marketing department are:
- delivery of cold or unqualified leads;
- manipulation of numbers to achieve goals;
- few real opportunities for the sales team to work;
- little understanding of the process as a whole.
On the other hand, marketing also points out some problems, such as:
- poor salesman ability to close the sale;
- waste of good contacts;
- lack of long-term vision;
- poor relationship skills;
- Seller is not responsible for goals not achieved.
As we can see, there are complaints from both sides and the blame is not exclusive to just one sector. However, if these problems are not resolved in time, this could cause a very bad result in the company’s sales, so it is not possible for this war to continue.
What is the role of the marketing sector?
First, it is important hungary phone number list for both teams to sit down with the manager and define what is each team’s exclusive role and what should be shared. Some details may change, but in general, the marketing mission is to help position the brand and use strategies to attract an interested audience to the business.
In other words, marketing must create a positive perception of the company.
Understand the marketing roles in the sales funnel.
Know the market
The marketing department is business intelligence integrates features responsible for understanding the market and developing strategies to reach the right audience. Therefore, it is necessary to plan, conduct research, and create well-targeted campaigns and advertisements in order to reach the brand’s persona.
Create persona-focused content
Marketing is responsible for developing the company’s buyer persona and identifying trends and behaviors of this audience. From there, this sector must create content that educates and helps the persona move through the purchasing journey, until conversion. This means developing posts on social media, blog posts, email marketing, e-books, webinars, videos and other content.
Lead capture and nurturing
By knowing the market and the china business directory persona well, it will be easier to capture warm contacts, that is, users who have shown interest in the company and the product. Then comes the work of lead nurturing, which involves sending the right content to the user so that they are increasingly convinced of the purchase.