We built the work in stages. First, we studied the input data, then met with the client to clarify the goals and objectives. We also agreed on two means are good control calls to check the goals and update them. The rest of the time, we communicated by special lead correspondence: the client could ask questions at any time, and we could get the necessary information.
The first stage of immersion is audits by areas
They create a basis for strategic analysis and help to find more details that affect the indicators. EMAILMATRIX subject matter experts analyzed:
Texts . We studied the structure and tone of the letters. We suggested making the newsletter more useful: adding explanations of the product features so that the client understands what he is paying for. Another recommendation is to create a from zero to success marketing editorial policy : uniformity promotes recognition and integrity of means are good communication. We also advised changing the subject lines of the letters for better open rates:
Design . We noticed that the visuals in the newsletter were overloaded and chaotic. This prevents the user from perceiving the information, which can cause the readability and conversion rate to drop.
Technical setup
We checked the sender’s reputation, DNS records and database quality, analyzed deliverability. e suggested validating the database, implementing Double Opt-in and taking other measures to reduce spam.