brand news, white papers. And webinars are all examples of content. Typically found in promotional emails. When it comes to driving purchases, email accounted for 19.8% of all transactionsopens in a new window. Trailing only paid search (19.9%) and organic traffic (21.8%) among digital channels. It’s no wonder promotional emails are so popular — they work!
Relational emails
relational emails are designed to (surprise, surprise) build. Relationships with prospects and customers. By adding value upfront. That value comes in the form. Of free content and information. Such as subscriber welcomes, blog articles, surveys, social updates, and more.
The more engaging you can make. These relational emails, the more connection you. Will build with your potential or current customers. In fact. Newsletters are often categorized as relational emails. Though we think them significant enough to warrant a category of their own.
Transactional emails
A transactional email is an email that is sent to a prospect following a america phone number list commercial transaction or specific action performed by that person, such as a follow-up to a subscribe click, a purchase in your online store, or a password reset request.
Each transactional email requires the recipient to take action and is meant to further the potential or current customer along their journey with the brand. Personalization is key for these emails as it is a specific bfb directory action they are following to connect with you.
Confirmation emails
Confirmation emails are automated messages sent to users to verify frame your selling language the successful completion of an action, such as a purchase, registration, or booking. These emails typically include details of the transaction or action taken, providing assurance and a record for the recipient. They help build trust by confirming that the user’s request has been processed and serve as a reference for future interactions.