Bubble design and pastel colors will also add a boost of energy to b2b graphics . When necessary. The use of rounded. Lively shapes and letters will give any design a more casual feel and a heightened sense of movement. While pastel shades can help brands that want to add a touch of relaxed confidence to logos. Packaging. Online layouts and so on. Especially when combined with styles that have a refined retro look.
3d elements will also be popular in 2023 . Both in design and typography. This choice can effortlessly provide a captivating personality to each project. As well as a pleasant effect of depth and engaging three-dimensionality. Among the tricks to consider. If you want to make an impact . There is also the wise use of illustrations. Animations and mini-digital interactions . If infographics will remain the best way to convey complex concepts in a simple and linear way. Icons and illustrations can give life to unique designs. Which will capture the attention of potential buyers and keep it for a long time. Don’t be afraid to experiment with these trends even on your most technical materials. To uniquely characterize your digital and offline presence.
Emphasizing the unconditional love for dark mode is one way to please your customers in the months to come. Dark mode is all the rage online. Both for its ability to relax your eyes and protect your eye health. And for the modern tone it gives to the design.
If you have decided to make your way smartly in the b2b sector. Do not underestimate the creation of websites and applications that are highly responsive and can be used smoothly even from mobile devices: following a clear trend in digital use. Business to business buyers are also increasingly inclined to surf the web from their mobile devices and expect user experiences of the same quality as those now widespread in b2c. Finally. Make room for the theme of inclusivity in all your marketing strategies. An increasingly present and crucially important topic. Even for graphic design. With an increasingly open and inclusive world. The work of graphic designers should also reflect this trend. Embracing designs and images that represent people of all backgrounds. Ethnicities. Cultures. Genders and orientations.
Creating an effective graphic impact requires the coordinated work of a team of digital experts. Who can take care of your marketing plan in a comprehensive and strategic way.