The impact of influencer marketing on your business
The most significant impact of theinfluencer marketingis its ability to create a connection between brands and their audience through authentic content . […]
Lead generation
Lead generation
How effective is social media marketing for e-commerce?
One of the key benefits of social media marketing for e-commerce lies in its unparalleled ability to drive sales. Platforms
Lead generation
What is content marketing for e-commerce?
Content marketing is a strategic marketing approach focused on producing and sharing valuable, relevant, and consistent content to attract and retain a clearly
Lead generation
Engagement rates on different social networks
There’s no denying that social media has revolutionized the way businesses interact with their audiences, making engagement rates a crucial metric
Digital Marketing
B2B Marketing Examples
A B2B marketing approach that works for one business may not work for another, but that’s not to say we
Digital Marketing
Marketing teams are hiring for
6. A content-rich future — especially on social media. Marketers have said “content is king” since 1974, yet it feels
Digital Marketing
Our research shows that influencer marketing
Expert Insights: B2B Buyers Want Meaningful Stories Kate Gahimer, marketing director at Five Four Partners, sees the influence that visual storytelling
Digital Marketing
Expert Insights: Where Gen Z and Brand Values Collide
However, the number of marketers trying to reach Boomers and Gen X (basically, anyone born before 1981) has collapsed. Regardless
Digital Marketing
B2B Social Media Marketing
Believe it or not, B2B buyers and C-suite executives can and do use social media when making a purchase. That’s
Digital Marketing
Optimize your digital presence
Your website needs to be more than informative and engaging! though it must be discoverable. You can do this
Digital Marketing
Types of B2B Marketing
The following categories are B2B marketing channels that can connect you to your target audience. B2B Email Marketing Email marketing
Digital Marketing
Featured Resource: 10 Competitive Analysis Templates
Run a competitive analysis. To choose your specific marketing strategies even more strategically, conduct a competitive analysis. Scope out the market