How does awareness boost your business growth?
In today’s competitive world, brand awareness is a valuable asset. But what exactly is brand awareness and why is it […]
Digital Marketing
Digital Marketing
Programmatic Audio in 2025: How to Tap into a Growing Market
In 2025, programmatic audio continues to transform the digital advertising landscape. With audio consumption reaching historic highs, advertisers have a golden
Digital Marketing
The Rise of Programmatic Video: How to Successfully Integrate It into Your Advertising Campaigns
Programmatic video has become a central pillar of modern advertising strategies, offering advertisers the ability to target their audience with
Digital Marketing
Contextual targeting vs behavioral targeting: which programmatic strategy should you choose for your campaigns?
Programmatic advertising offers a multitude of techniques to reach audiences accurately and effectively. Among them, contextual targeting and behavioral targeting are two main methods
Digital Marketing
6 Essential Trends and Strategies to Optimize Your Mobile Programmatic Advertising Campaigns in 2024
Mobile programmatic advertising has become a staple for advertisers looking to reach an audience that’s always on the move. With
Digital Marketing
Programmatic Audiences: Understanding and Using Data for Effective Targeting
In the world of digital marketing, the ability to target the right audiences is essential for the success of advertising
Digital Marketing
Emerging Trends in Programmatic Advertising in 2024: What You Need to Know
Programmatic advertising continues to revolutionize the world of digital marketing, providing unprecedented opportunities for advertisers to reach their audiences accurately
Digital Marketing
First-Party vs Third-Party Data: What’s the Difference?
At Digiperf, data plays a central role in digital advertising, directly influencing the accuracy and effectiveness of campaigns. Two types
Digital Marketing
10 Powerful Reasons to Adopt Programmatic Advertising
In the dynamic world of digital advertising, programmatic advertising has emerged as a revolutionary method, offering advanced solutions for targeting
Lead generation
What is ROI and how to calculate it?
Every project that requires money needs to know what ROI is, after all, this metric will help identify whether your
Lead generation
SEO for companies: Everything you need to know
Despite the huge expansion of social media, websites remain the most important gateway for businesses of all sizes. Therefore,
Lead generation
SEO: Core Web Vitals, EAT and User Experience
What are Core Web Vitals ? As is public knowledge, for Google the user is at the center of everything. Over the last few