Purchasing decisions are made online
Studies now clearly show that 57% of B2B customers’ purchasing decisions are already completed (source: Forrester ). When they make […]
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6 Write relevant ads and design compelling banners
One of the success factors for search engine advertising is the ads themselves. Whether text or display ads: use them
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Bid on the right keywords
Keyword research is mandatory for all search engine marketing measures. Only those who use the right keywords will be successful.
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10 Set up web tracking to measure success
If you have taken all of the above points into account, nothing stands in the way of a successful website.
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7 Achieve customer loyalty via the website
To achieve customer loyalty, it is necessary to offer visitors added value and satisfy their needs. And customer loyalty also
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Create an extremely appealing design
An appealing design follows modern standards and is bold, but always focuses on the target group of B2B companies. At
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10 essential points for ideal B2B websites
The first impression of a B2B website is essential: only if it is good will you keep your visitors on
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10 What legal aspects need to be considered?
The most important and overriding rule is: Mailings may only be sent to people who have given their express consent.
Digital Marketing
Meta must face antitrust complaint from
The more than 54% of French people say they are “tired” of the news. Global ad spending expected to grow
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Rupert Murdoch launches podcast buying business
The merge teams with global editions ( Press Gazette ) Australia to force tech giants to continue funding news (
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The in aggregating and summarizing information
The BUSINESS MODEL. The ADVERTISING Omnicom to buy IPG. The creating world’s largest ad agency ( Axios ) By Kati
Digital Marketing
Journalism could evolve from a push activity
On the business side. The some see an existential threat. Will this further destroy business models? Then there are