Indicators to improve customer retention in SaaS
A few years ago, we were working with a SaaS startup that, on the surface, seemed to be growing rapidly . Its […]
Lead generation
Lead generation
Optimizing the customer lifecycle in SaaS
The SaaS landscape has evolved rapidly, transforming how businesses operate, collaborate, and generate value. Yet, amidst this evolution, one truth
Lead generation
Data-driven marketing in B2B: how to take advantage of data
Imagine a B2B marketing team investing months and thousands of dollars into a campaign that looks promising. They design eye-catching
Lead generation
Customer segmentation in SaaS: Maximize ROI
When we think about strategies to optimize return on investment (ROI) in SaaS, we often look towards marketing tactics or
Lead generation
Guide to implementing a Customer Success strategy in SaaS
Winning new customers is exciting for SaaS models, but retaining them and helping them grow is where the real magic
Lead generation
Cross-selling and upselling strategies in SaaS
Imagine a customer already trusts your SaaS product: they are satisfied, they see value in what you offer, and suddenly,
Digital Marketing
10 examples of Mexican companies that are doing well in Email Marketing
2018 has brought new developments in email marketing . But that doesn’t mean that every successful campaign has to
Digital Marketing
The 12 perfect landing pages to make your reputation solid
Is it possible to create perfect landing pages that increase conversions? A landing page is the page to which
Lead generation
Predictive analytics to reduce churn in SaaS
Have you ever wondered why some customers decide to abandon a service while others remain loyal for years? In SaaS , this question
Digital Marketing
How to convert leads into customers using email marketing?
How to convert leads into customers using email marketing? Email marketing is possibly one of the oldest tools used
Digital Marketing
Where to find visual resources for your email campaigns
Sometimes, finding the best visual resources for email campaigns becomes one of the tasks that takes up the most
Digital Marketing
7 landing pages to promote your events
For many smart marketers, events are a natural extension of their content marketing strategies. In fact, they are also