What type of form to choose to capture leads
Lead capture forms are the tool you need to capture your potential customers. You see, creating a powerful landing […]
Digital Marketing
Digital Marketing
How to take advantage of typography in your landing pages
Landing page typography affects conversions. And the worst thing is that it tends to be ignored. You only have
Digital Marketing
How to optimize an A/B test of landing pages
Launching a new advertising campaign or digital marketing strategy before implementing testing procedures can be too risky. However, doing
Digital Marketing
6 keys to improve your conversion funnel
Improving the conversion funnel automatically means improving each and every stage that a lead goes through before becoming your
Lead generation
B2B content strategies for each stage of the sales funnel
The journey to purchase that every person experiences is not linear: it is filled with research, evaluation, and in many
Digital Marketing
The 8 best museum landing pages
Museums are a sector that has had to adapt its way of communicating, its way of managing exhibitions, its
Lead generation
Advanced lead scoring techniques in B2B to optimize conversion
Have you ever wondered how to prioritize among a myriad of prospects without leaving valuable opportunities behind? In B2B marketing, sales
Lead generation
Optimizing the SaaS sales pipeline
The sales pipeline is the heart of the business operation within Software as a Service (SaaS). But why? Imagine you
Lead generation
Conversational marketing in B2B: interact better with your leads
Imagine a potential customer who comes to your website looking for answers about your product or service, but can’t easily
Lead generation
Customer onboarding in SaaS: first impressions that build loyalty
In the world of SaaS (Software as a Service), first impressions are everything. A customer who has just purchased a solution
Digital Marketing
7 Examples of personalized emails that help convert
Personalization is essential to differentiate your marketing strategies and achieve effective conversions. Personalized emails have evolved beyond simply including
Digital Marketing
Sending personalized mass emails: how to do it
Sending personalized mass emails allows you to send a large number of emails to a list of recipients with