What to do if the results of CRM marketing are not promoting antivirus software satisfactory, and the in-house team lacks resources? Find a fresh perspective from the whatsapp number list outside. This is exactly what PRO32 did and turned to us for strategic consulting.
Task
PRO32 (former ESET team) is a supplier of IT solutions for businesses, government agencies and home users. It has been working on the international market for more than 20 years and has extensive expertise in software development and sales.
The company needed an audit of email website optimization in porto alegre communications after rebranding. Its internal analysis showed that many customers did not understand that PRO32 antiviruses were an alternative to ESET products. This affected the number of subscription renewals among users of the new brand.
The client set us two main tasks:
- Bring order to the CRM marketing structure: assess the current state and determine what needs to be kept and what needs to be changed.
- Find ways to increase retention rates, reduce customer churn, and teach how to calculate it correctly.
The client wanted the specialists involved to mobile number list deeply immerse themselves in the product and business processes. He chose EMAILMATRIX because we work iteratively and conduct an analytical assessment before implementing any promoting antivirus software changes. Other agencies offered to develop the entire CRM strategy at once with an impressive amount of work and budget – this raised doubts in the company.
Solution
Strategic consulting is a step-by-step, collaborative effort between an agency strategist and the brand team. We combine her product knowledge with promoting antivirus software our CRM marketing expertise to find solutions that are right for the specific company.
Why do you need strategic consulting:
- Determine priorities . To understand which tasks are really important for the growth of the CRM direction, and which ones are wasting resources.
- Help an in-house specialist . When your CRM staff is small, it can be difficult to cover the entire scope of analytical and strategic tasks.
- See the unobvious details . Internal specialists often have a blurred vision, which can cause them to miss the pitfalls that deprive the company of the desired result.