B2B content strategies for each stage of the sales funnel
The journey to purchase that every person experiences is not linear: it is filled with research, evaluation, and in many […]
Lead generation
ai lead generation
Lead generation
Advanced lead scoring techniques in B2B to optimize conversion
Have you ever wondered how to prioritize among a myriad of prospects without leaving valuable opportunities behind? In B2B marketing, sales
Lead generation
Optimizing the SaaS sales pipeline
The sales pipeline is the heart of the business operation within Software as a Service (SaaS). But why? Imagine you
Lead generation
Conversational marketing in B2B: interact better with your leads
Imagine a potential customer who comes to your website looking for answers about your product or service, but can’t easily
Lead generation
Customer onboarding in SaaS: first impressions that build loyalty
In the world of SaaS (Software as a Service), first impressions are everything. A customer who has just purchased a solution
Lead generation
Proforma invoice as a comprehensive preliminary document in trade
A proforma invoice is an invoice that is sent to the buyer before the completion of the delivery of goods