How to effectively follow up with your leads via email
Lead management and tracking is essential to converting prospects into loyal customers. However, it is not enough to capture leads; the real […]
Lead generation
b2b lead generation
Lead generation
Boost your customer service: 11 examples of scripts that work
Providing exceptional customer service is crucial to the success of any business. As a manager or decision-maker in customer service,
Lead generation
How to automate the stages of prospecting in sales of master’s degrees
Institutions offering master’s programs face the constant challenge of attracting and retaining qualified students. Automation has become an essential tool for
Lead generation
Indicators to improve customer retention in SaaS
A few years ago, we were working with a SaaS startup that, on the surface, seemed to be growing rapidly . Its
Lead generation
Optimizing the customer lifecycle in SaaS
The SaaS landscape has evolved rapidly, transforming how businesses operate, collaborate, and generate value. Yet, amidst this evolution, one truth
Lead generation
Data-driven marketing in B2B: how to take advantage of data
Imagine a B2B marketing team investing months and thousands of dollars into a campaign that looks promising. They design eye-catching
Lead generation
Customer segmentation in SaaS: Maximize ROI
When we think about strategies to optimize return on investment (ROI) in SaaS, we often look towards marketing tactics or
Lead generation
Guide to implementing a Customer Success strategy in SaaS
Winning new customers is exciting for SaaS models, but retaining them and helping them grow is where the real magic
Lead generation
Cross-selling and upselling strategies in SaaS
Imagine a customer already trusts your SaaS product: they are satisfied, they see value in what you offer, and suddenly,
Lead generation
Predictive analytics to reduce churn in SaaS
Have you ever wondered why some customers decide to abandon a service while others remain loyal for years? In SaaS , this question
Lead generation
B2B content strategies for each stage of the sales funnel
The journey to purchase that every person experiences is not linear: it is filled with research, evaluation, and in many
Lead generation
Advanced lead scoring techniques in B2B to optimize conversion
Have you ever wondered how to prioritize among a myriad of prospects without leaving valuable opportunities behind? In B2B marketing, sales