The end of some attribution models
4 attribution models in Google Ads and Google Analytics are getting a stop. What does this mean for website owners? […]
Digital Marketing
digital marketing business
Digital Marketing
How to thoroughly test your website speed
Website loading speed should be one of your priorities, as website loading directly affects not only user experience but also
Digital Marketing
How Technology is Changing the Rules of the Game
In an era driven by artificial intelligence, it is still necessary to maintain your own hand-crafted, high-quality content. How to
Digital Marketing
SEO vs. SEM: What are the differences?
You’ve probably heard of the marketing technique SEO, but have you also heard of SEM? Do you know the differences
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SEO and Topics: Are Topics More Important Than Keywords?
Using themes in combination with keywords can take your website and your brand to the next level. When you’re looking
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B2B marketplace that connects companies with creative agencies
Every online business comes to a point in its development when it needs to go beyond its own capabilities and
Digital Marketing
Easy Tips for Getting Local Citations to Increase Traffic Quickly
Local citations are online mentions of your business, containing basic details and other relevant information essential for local SEO. For
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How to stand out from the competition with programmatic?
Programmatic is like a highly sophisticated exchange for online advertising. Imagine an automated system that buys and sells ad space
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How does awareness boost your business growth?
In today’s competitive world, brand awareness is a valuable asset. But what exactly is brand awareness and why is it
Digital Marketing
Programmatic Audio in 2025: How to Tap into a Growing Market
In 2025, programmatic audio continues to transform the digital advertising landscape. With audio consumption reaching historic highs, advertisers have a golden
Digital Marketing
The Rise of Programmatic Video: How to Successfully Integrate It into Your Advertising Campaigns
Programmatic video has become a central pillar of modern advertising strategies, offering advertisers the ability to target their audience with
Digital Marketing
Contextual targeting vs behavioral targeting: which programmatic strategy should you choose for your campaigns?
Programmatic advertising offers a multitude of techniques to reach audiences accurately and effectively. Among them, contextual targeting and behavioral targeting are two main methods