Marketing Strategies

Let me remind you that the poem strategy. Includes working with three types of media. Paid, owned, and won. That […]

If you think that it is worth monitoring only the company’s reputation, you are mistaken. Since often a competitive attack

The first rule of effective reputation management is to track all mentions of your brand . If you have a brand like

As for monitoring, it can be done manually. There are several tools for this. But as experience shows, with certain

  Constructive. The product/service is lame. They tell you about it. You apologize publicly, take the person offline. Do not delete

If you need all the information to be “correct”, publish articles with the headings “name-surname-text” or “company-text” on industry resources

  An effective tool for monitoring online reputation depends on the tasks set, the goals to be achieved, and the

The second aspect that requires a clear understanding when working with ORM (online reputation management) is the sources of threats

To effectively work on a company’s. Online reputation, three things are needed. A monitoring platform, a policy for responding. To

After a long break, “Web Lab” is back! And with it, professional discussions of the most pressing market issues. Today,