Marketing Strategy

  brand news, white papers. And webinars are all examples of content. Typically found in promotional emails. When it comes […]

  One, it doesn’t have to cost much to get started with email marketing, especially if you do it in-house.

  Is email marketing easy? The short answer is that yes, it can be — if you set it up

  These days,  on first-party data — information gained directly from the customer. Instead of relying on old systems like

When you identify customer-centric core values and regularly reinforce them with your own behavior and expectations, you lay the foundation

Leaders are in a prime position to drive customer obsession from the top. Highlight customer obsession principles during executive conversations

and training around teamwork Apply your commitment to customer obsession to every conversation internally and externally. Change your language from

senior director of alliances, trifecta technologies. 2. Create processes and systems to. Support a customer-obsessed culture. To make an organization-wide

Customer obsession starts with understanding your customers’ pain points and their goals. Build detailed customer personas that go beyond demographics

Here we’ll share seven ways to. Foster your own customer-obsessed culture. Including strong customer-obsession examples from companies that do it