In 2012. Google began adding Google Voice to mobile devices. two years later Amazon introduced Alexa. and voice search had a great future ahead of it.
It was generally assumed that it would achieve a significant. if not the largest. share of searches. which did not happen. but over time some form of voice service has become part of practically all devices in use. Thus. there is a high probability. bordering on certainty. that mobile owners will turn it on at least once. if only to try out “what this thing can do”.
Therefore. at the beginning of 2025. set one of your goals to have voice search optimization ready and running by the end of it.
Voice search and voice shopping
Whenever anyone uses their voice device to find out any information from the internet. it is a voice search .
After displaying the results (SERP). users will be divided into two basic groups. Some will be satisfied with the information they find. while others will discover the product they need and proceed to purchase. And they will make a voice transaction .
When preparing for SEO. focus your attention on two main skills of voice assistants:
- Local search with intent: Voice search is widely used. especially by people who travel. In a foreign environment. they are looking for telegram database places they want to see and services they want or need to use. Update your local SEO and make sure you have the right information on your Google Business Profile and elsewhere. and that potential customers can find you in mapping apps.
- Voice as an access to information: People can have many different reasons for searching by voice. But when they do. they don’t speak in phrases. but rather ask questions in a very specific and natural way. Also incorporate SERP features that can capture natural language keywords into your voice optimization and get you seen where you want to be seen.
In addition to these basic functionalities. consider other important voice search objectives when working on voice SEO:
Transaction The user wants to buy a
Specific product or find a place where they can get the product or service.
- When shopping with Amazon Alexa. just say. “Alexa. order dog kibble.” Not only does the voice assistant know what kibble you usually buy for books and so on has noticeably increased your pet. But it also has access to your account with a saved payment option. So it can handle the entire process for you. However. you will have to pick up the goods from the importer yourself.
- When you’re driving through a foreign city. You simply ask the assistant on your phone or your car’s voice assistant: “Google. find my way to the water park.” Or you need to fill up with gas. You say: “Siri. find the nearest gas station.”
Thinking about intention
The user needs something. but is not yet exactly decided.
- You get hungry while driving and don’t know where to eat: “Find restaurants nearby.”
- You suddenly remember that you need butter for cooking. But you don’t have any at home: “Add butter to the shopping list.”
- Your old blender is out of date and email data you want a more modern one: “Where do they sell food processors with a juicer?”
- While preparing lunch. you’re not sure how to proceed: “Look up a recipe for traditional sirloin steak.”
- You want to hang a heavy painting on the wall: “How do I drill into the panel?”