Just like the “tough game”. Entrepreneurs are called to make courageous choices: what will your role be in the future of made in italy ?
Contact us to discuss it together and understand how to make the most of the new internationalization line the importance of graphic design in the b2b world
Your b2b business needs to communicate online. This is now a certainty for every entrepreneur who has understood the importance of digitalization for the sustainability of his business. Many. However. Still tend to think that a core business focused on products and services aimed at a b2b audience does not need to invest in digital communication channels . Nor to enhance its aesthetic aspects. There is no more misleading belief.
For those who operate in the business to business universe. Graphic design is of crucial importance. As much as (if not more than) in the business to consumer world. In fact. It has the task of visually expressing the quality. Authority and credibility of the brand. Essential elements for b2b buyers.
The focus of b2b graphic design is often on creating eye-catching packaging. But there is a much broader range of objectives and visual consistency across different media. Online and offline. Is essential . Such as brand positioning. Demand generation or customer loyalty.
However, The tools used and the approach of the graphic designer in the construction of the output to be proposed to the public are different. What characteristics should the visual side of your business have and what are the trends of b2b graphic design?