Choosing “Keywords” is one of the first steps to take for anyone who wants to build valuable content. For readers and for google. In fact. Every content marketing strategy starts with effective and complete keyword research . Which aims to identify the keywords on which to base the texts of a website and/or its blog posts.
So how do you choose the best keywords?
The topic is definitely broad and complex. But basically the idea is to first create a set of keywords that have a good search volume . That is. They are searched for numerous times each month by target users. The importance Positioning for kws that are not popular is basically a useless job. Because it does not bring traffic and. Consequently. Conversions to your company.
You should also carefully evaluate the ghana phone number library search intent of potential users who approach your business: what are they potentially looking for when they approach the topics you cover and what reason drives them to start a search on google?
A great idea is also to commit to building content that includes not only the main keywords for your business. But also:
Related keywords such as synonyms
Grammatical variations of the terms or variants that broaden their semantic field);
Long-tail keywords . Which are longer. More specific keywords that have lower search volumes. But are potentially less competitive and lead to higher conversion rates.
In short. As you can imagine. Doing effective keyword research switzerland leads is not easy and often requires the help of an seo expert to lead to tangible successes. More Details : the best time to plant
There are many keyword research tools that help you identify keywords and build a valid set of kw. But also understand their search volumes. Difficulty and organic positioning opportunities. Among the many we can mention: seozoom and semrush. Answer the public. Ubersuggest. But also google trends. The importance The google ads keyword planner or the google search console.
Accessible to anyone. These tools require specialized skills to be used successfully.