Digital course producers can work in two directions:
- run your own project: search for for the project expert authors, invest your own funds in the course, supervise all processes, including marketing, financial and legal issues, team building, etc. In this format of work, the producer acts as an entrepreneur and distributes the profits himself.
- producer on the company’s side: works in an online school in a team of specialists, leads and supervises all stages of creating and launching a course. In this format, the producer works for a fixed salary and receives a percentage of the course profit without investing his own funds.
Key areas of responsibility of the online school producer
A digital course producer can be called a multidisciplinary specialist; it will be a big plus if he understands business, internet marketing, product management, finance, hiring, analytics and sales.
Let’s look at the most common tasks that online school producers face during their workdays:
Product management
The producer must be able to manage the for the project result that the student will receive upon completion of the training. He is responsible for the creation of new products, market analysis and pricing, product matrix, promotion, and setting KPI.
Hiring
The producer assembles a team for a specific school or project. Most often, he has to select and hire: traffic managers , mentors, authors, technical specialists, SMM managers , analysts, sales managers.
Advertising
Even before the product launch, the producer plans all stages of course promotion, looks for effective channels and makes media plans. The result of the work at this stage will be a promotion strategy and high-quality leads after the launch of advertising campaigns.
Finance and legal issues
prepares and approves contracts with authors, contractors, banks and payment services, consulting with a team of lawyers on staff or outsourced.
Working with LMS
The producer’s area of responsibility for the project includes choosing the best LMS, packaging the course, monitoring the addition of course content to the educational platform, and collecting feedback from students.
Sales
The producer builds a team of sales managers, prepares sales scripts, describes the terms of sale (tariff plans, installments, etc.), monitors sales at webinars and through partners, sets KPIs and monitors the fulfillment of the plan.
Working with a community of students
The producer’s responsibilities include measuring and increasing NPS – the level of customer satisfaction. In addition, the producer actively monitors the careers of graduates, tracking the percentage of students who are successfully employed.