The smm is a multitasking and multi-potential figure . He or she has numerous specialized skills. Has in-depth knowledge of the characteristics of the various social platforms and. In his or her daily routine. Often absorbs the tasks of an entire team of digital experts. Among the main soft skills of the social media manager are the desire to continuously update oneself. Curiosity. Creativity and the courage to launch into tests and experiments.
Fortunately. In more recent times. Many companies have understood the essential importance of integrating a social media strategy into their marketing plan and have come closer to the idea that the social media manager is an indispensable figure. When the objective is to communicate consistently and coherently a clear identity and precise corporate message.
The social media expert can take on different roles depending on his level of experience and the organization of the team he is part of. In any case. Among his main tasks there is undoubtedly the planning of social communication and the drafting of a precise action plan that is in line with the broader marketing strategy of the company or brand. To establish a road map. He must be able to define the typical customers to whom the company is addressing and understand which social networks are best suited to intercept them. He must also precisely indicate the kpis (key performance indicators) that can make clear the progress over time of the social strategies implemented.
It is always the smm that establishes a precise editorial plan . Which transforms the objectives into contents. Formats. Publication times. Topics to be covered. Hashtags to be used . Differentiated communications on the different platforms. Topics that follow the seasonality and promotional needs of the company and so on.
In smaller contexts. He is always the one who takes care of writing the copy for individual contents. The visual creativity and the publication of the contents. Within the more structured work teams. However. The social media manager manages the strategic phase. But entrusts the creation of the contents to professional copywriters and expert graphic designers or videomakers (as happens within the ca team).