Have you heard of mobile commerce? In today’s post, we’ll show you why you need to adopt this popular strategy if you want to boost your online sales. Read now!
Is your company already a mobile commerce user and has its own sales app? Are you familiar with this purchasing method that has been gaining more and more consumers around the world? In today’s post, we’ll talk about exactly that.
If you still don’t know what it’s all about, don’t worry! Throughout this article, we’ll explain what mobile commerce means, what its main benefits are, how it can boost your online sales, and how easy it is to create. Come read and discover this unique strategy to bring your customers closer to your brand!
What is mobile commerce?
Mobile commerce (or m-commerce) mobile phone number data updated 2025 works in a very similar way to traditional e-commerce , but through mobile devices. It involves sales made online using smartphones and tablets. This method has been gaining popularity, after all, people are increasingly connected and willing to buy via cell phone.
Therefore, companies that want to stay up to date in the market need to develop mobile marketing and sales strategies to reach a larger audience and attract new customers.
With mobile technology, consumers only need a few clicks to complete a purchase, even when they are away from home. This reduces the chances of them giving up on a purchase, such as having to wait until they have access to a computer to do so.
Today, any company can create its own app and make it available for users to download and make purchases and payments. Through apps, customers can buy both digital and physical products, as well as some services.
Thus, mobile commerce comes to add to the physical store and e-commerce modalities , expanding the sales possibilities for companies and shaping consumer purchasing behavior, in addition to being shaped by it as well.
Some figures from the mobile commerce market
M-commerce has been growing the evolution of content marketing and seo for a few years now and is expected to gain even more momentum in the future. The news portal Uol reported a 40% increase in online purchases in the first half of March, during the coronavirus pandemic.
The data comes from the company Compre e Confie in partnership with ABComm (Brazilian Association of Electronic Commerce), which also revealed which categories were the most privileged: health, with 111% growth; beauty and perfumery with 83%; and supermarkets, with 80%.
The figures for Consumer Day, celebrated on March 15, also revealed encouraging prospects for online sales. The e-commerce website Brasil presented a study conducted by Ebit/Nielsen that recorded an 18% increase in this type of sale this year compared to 2019.
Growth was R$1.41 billion. Regarding the segments that stood out the most, the survey pointed to food and beverages, with 33%; electronics, with 30% and household appliances, with 24%.
It is clear that the world of online sales has been growing and has gained popular attention and taste. But what are the real benefits of adopting mobile commerce for your company? That is what we will see now.
Benefits of mobile commerce
By now, you must have realized how lob directory important it is to put your sales on a mobile app. Now, let’s look at five benefits that this approach can bring to your business: faster and more practical purchasing; visibility; strategic advantage; increased online sales; and ease of creation. Check it out!
1. Purchasing agility and practicality
Purchasing through an app is much faster and easier for your customer than waiting for the computer to turn on, go online, type in your website and make the purchase online. With an app, your consumer can buy immediately when the urge to do so arises. The possibility of purchasing with just a few clicks is very attractive to the modern consumer, who is increasingly demanding, connected and immediatist.