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What is WooCommerce and how to use it to improve the functioning of your e-shop

Do you run an online store built on the world’s most popular website building platform. WordPress? Then installing the WooCommerce plugin will be a great idea for you. as it will help you achieve better SEO performance and therefore higher profits. Read on to find out what it can do and how to use it to boost sales.

Why should you care about WooCommerce?

Each e-commerce platform has its own advantages and disadvantages in terms of functionality. content management. or overall business integration. A huge advantage of WooCommerce is that it is a WordPress extension. which is why it has the largest market share worldwide.

This plugin is flexible and has many useful special database skills to create a successful SEO strategy to achieve your business goals. When properly configured. optimized for WordPress. and aligned with SEO concepts. it will bring you almost unlimited possibilities for growing your business online.

What makes it unique?

As mentioned. one of the biggest advantages of WooCommerce is its integration with WordPress. The main benefits for SEO include:

  • Analytics: It has extensive analytics and can be easily integrated with Google Analytics. giving you a useful combination of website traffic data.
  • Content: WooCommerce e-commerce features can be easily combined with WordPress content management.
  • Organization: Allows you to conveniently manage and organize brands. product categories. and attributes.

Most WooCommerce and WordPress this trend is driven by the need to quickly processes are consistent with traditional eCommerce SEO methods.

These include managing on-page. off-page. and technical SEO requirements within individual tactics and overall business strategy.

Let’s get started Involve GA4 in data collection

Before you start optimizing WooCommerce. make sure you’re ready. Work on developing an action plan and clarifying your goals.

This also involves a thorough knowledge of current performance and an analysis of the keywords or topics you intend to focus on.

It is advantageous to use Google email data Analytics 4 (GA4) as the primary source of analytical data for WordPress. You can then integrate WooCommerce e-shop data into this service using the GTM4WP tag manager.

At the same time. don’t stop measuring website for SEO and evaluating broader marketing goals.

Before you start in-depth optimization. compare your data priorities so that you can then measure them relevantly.

 

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