To serve your pages to search engines in the best possible way and encourage them to index and rank them. incorporate important keywords (KW) into your URLs with appropriate context for each page.
WordPress provides natural page naming conventions and tools that insert meaningful keywords into URL strings. which helps you avoid the hassle of having to include multiple keywords in excessively long URLs.
Metadata A good SEO strategy always
Includes optimizing metadata. or tags. This means that each page must have its own unique title. description. and headings.
If you offer a large number of products. working on metadata can be a bit tedious. so it’s better to find a way to automatically generate tags based on email list data from your pages. Yoast will help you create original titles and descriptions.
However. first. check the default settings and adjust them so that the tool uses all available dynamic elements and relevant keywords suitable for use when creating metadata.
This will gradually create formulas for creating unique meta tags for each page without having to write them out manually. and you will eliminate the possibility that some of them could be identical.
Image tags Customer reviews
Images on the website also have their own attributes. which include corresponding keywords describing the displayed object or situation. These include mainly product photos. images in product categories. but also all other visual content on the site.
Properly labeling images with unique tags is important from the perspective of accessibility (meeting prescribed standards) and from the perspective of search engines. which thus better understand their context.
In WordPress. you can manage visual elements in the Media Center section . via the media tab. and possibly also directly on the page. where you can click on the image and change its properties.
Original content from users themselves will add context to the content on product pages. and the advantage is that you can add additional potential schema elements to your reviews.
The Stamped.io plugin has proven itself for digital death manager convenient administration and publishing of reviews. which. among other things. can also send out requests for product reviews after purchase.
Also check off-page SEO
Although off-page factors pointing to technical and content strategy do not have such a big impact on the ranking of an e-shop powered by WooCommerce. include them in your SEO plan as well.
Ensure that only high-quality links directly related to what you offer lead to products. categories. and content in your e-shop.
Choose appropriate placements for your links with your business partners. with manufacturers or companies connected to your business. or on specialized websites and blogs.
We can only debate whether social networks directly influence website rankings. But not utilizing their immense potential means missing out on tremendous email data opportunities for visibility.
Therefore. regardless of mentions and links.
Actively seek out opportunities to link or mention your brand anywhere online.
Use PR strategies. influencers. and all applicable options to get your brand to the widest possible relevant audience.