One, it doesn’t have to cost much to get started with email marketing, especially if you do it in-house. An email marketing agency costs about $400 to $600 a month for a small business and anywhere from $2,000 to $12,000 for large businesses.
Two, the return on investment for email marketing is quite high. Industry experts put the ROI of email marketing at $36 for every dollar spent,Opens in a new window on average. That number climbs even higher for certain industries, like retail and e-commerce.
List of email marketing cost considerations
When considering the cost of email marketing, you’ll want to break it down into two main buckets — technology and labor:
Technology costs include software
email service provider, and internet service provider.
Labor costs include email design, writing, and campaign management.
Depending on the size of your business and the complexity of your email america phone number list marketing needs, you may be able to absorb some of these costs into preexisting budget items. For instance, most businesses are already paying for internet and email services. If you have graphic designers in-house, you likely already have the software needed to design images for email campaigns.
The takeaway is clear, however: the ROI for email marketing is well worth it.
Types of marketing emails
Experts often point to four types of emails most commonly used in bfb directory email marketing. The exact names and descriptions will vary, but organizing these marketing emails into types is helpful in understanding how to build campaigns.
Pro tip: Track every email that you send for continuous improvement. Let’s dig in.
A chart lists various types of marketing emails: newsletters, promotions, relational emails, transactional emails, lead nurturing, confirmations, and interactive emails
Email newsletters
Newsletters are one of the most common types of marketing emails. An email newsletter (or an e-newsletter) is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand. Depending on your industry, you can send them on a weekly or monthly basis.
Newsletters that show up regularly
in subscriber inboxes are a great way to keep your brand top of mind for customers and prospects alike. Successful newsletters often deliver a mix of content, including material on thought thomas miller leadership, how-tos, and new product and service announcements. There are many benefits to newsletters, including:
Building and strengthening relationships with subscribers
Increasing brand engagement
Maintaining customer retention
Building customer loyalty
In fact, 31% of marketers say email newsletters are the best way to nurture B2B leadsOpens in a new window.
Promotional emails
Another commonly seen type of marketing email, promotional emails are used to make direct offers to your email list. Offers can range from discounted pricing on specific products to promotional content for a product or service.