Among the key tasks of the social media manager is also the construction and management of a community of followers and fans of the company . To be pampered with comments. Prompt responses and a high degree of involvement in the brand’s activities. Even in this case the role can be assumed by a community manager in larger realities. Otherwise it is the smm who monitors online conversations. Offers pertinent and fast responses and creates a relationship of trust with the basic family of the brand he manages.
Furthermore. Considering the crucial importance that paid advertising has assumed today on social networks. The social media manager can also take care of setting up and launching campaigns.
Aimed at sponsoring content. Promoting offers or maximizing the results of the editorial plan and kpis considered essential. Nowadays. In fact. Even the best content should be supported by paid campaigns . Even modest in terms of budget. But declined in the most effective way.
Finally. Among the most delicate tasks of a social media manager. There is the collection and correct interpretation of insights . Or detailed statistical data that social platforms make available to their business users. Knowing how to read them correctly means being able to optimize them in the future and avoid wasting budget and energy on low-performance activities.
In an era where potential consumers. Both b2c and b2b . Are constantly connected and increasingly digitalized . The presence of an smm in the company is essential. Not only to be on social media. But also to cultivate brand reputation. Trigger profitable relationships with the community and cultivate a two-way dialogue with the target you want to convince.
Relying on a team of digital experts to manage this undertaking is a great idea. Especially if the professionals involved are capable of empathetically connecting with your brand . Your company’s philosophy and your short. Medium and long-term goals.